ZendeskUsing Zendesk to Improve CX Metrics
Traditional customer experience (CX) metrics like CSAT, AHT, and NPS are insufficient for capturing the full scope of customer interactions and fail to reveal deeper issues within customer journeys. However, a holistic approach to CX metrics can leverage Zendesk's tools to integrate qualitative and quantitative data, such as ticket classification, open-ended survey responses, and AI-driven insights. In this article we'll go through this approach, which provides a more comprehensive understanding of customer needs, enabling more targeted and effective CX initiatives that drive better business outcomes.
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